THE AFFLOIR JOURNAL
Notes from
the conversation.
Creative ideas, production thinking, and campaign lessons to bring into your next brief.
CAMPAIGN NOTES
What Carpe’s street interviews teach us
A product pitch works harder when viewers can see someone respond.
ExploreFIELD GUIDEWrite a better street interview brief
Six decisions to make before the camera comes out.
ExploreCREATIVE PRACTICEA hook should open a conversation
Build a strong first moment without giving away the whole story.
ExploreYOUR NEXT CAMPAIGN STARTS WITH A CONVERSATION